Vicki Updike

Vicki Updike is a trusted coach and executive consultant to leaders and
organizations seeking to maximize their potential and achieve sustainable growth.
Your business goals can be easy to see, but the path to get there can be complex.
She is here to connect the dots between the direction of the business and the day to
day tasks you must execute to get you there.
Vicki specializes in leadership development, organizational change, strategic
planning, and career transition. With a background in various industries, she brings
a deep understanding of the unique demands and dynamics facing today’s leaders.
Her coaching philosophy is rooted in fostering self-awareness, accountability, and
unlocking untapped potential, enabling clients to drive meaningful impact in their
roles and organizations.
As a former CEO, Vicki has the hands on experience of mergers and acquisitions,
leading geographically separated teams, and building and executing strategic plans
for both private and public companies. This included building a high performing
executive team with a continuous improvement culture. Vicki believes in building
trust amongst teams to achieve greater results. She takes this experience to meet
you where you are and works with you to create the strategies and tactics to
achieve your goals.
Her experience in guiding and facilitating strategic planning helps clients not only
see where they are going, but also aligning teams to achieve the results. Vicki works
leaders to improve this alignment by creating trust, commitment and accountability.
She is passionate, caring and committed to helping create strong, effective leaders
and leadership teams.
As a life-long learner, VIcki has her Associate Coaching Certification (ACC) with the
International Coaching Federation. She earned her BBA at the University of
Wisconsin-Whitewater and MBA from New York Institute of Technology (NYIT).
Vicki is a long-time resident of northeast Wisconsin where she lives with her
husband Jim and volunteers for various non-profit organizations in economic
development and educational areas.